As a social media manager at a university, it’s part of the job to stay in touch with all of the latest social networks. This holds especially true with Snapchat since a majority of the audience I am trying to reach spends most of their lives on Snapchat. I’ll be the first to admit that it took me some time to understand and accept how Snapchat worked,  but I soon discovered that it was a powerful and influential social network. Like any good social media manager, I jumped on board and embraced it as another way to tell my story through social media…and to also fully embrace the face filters.

Who doesn’t love a baby with a funny face filter?
Now let me flip the script a bit. As a christian, it’s part of the job to maintain integrity as a man and follower of Christ. Temptation is at every corner and social media is definitely a place where it can be easy to get tripped up. Now don’t get me wrong, social media can also be a powerful tool to inspire, encourage and inform, but you must use a filter if you’re going to be a follower, no Snapchat pun intended.

And that is why I decided to step away from Snapchat and here are a few reasons why.

  • Kim Kardashian – yeah, I basically got tired of seeing her wearing no clothes in the “Featured” area of my Snap stories page. She, like other celebrities, always be at the beach in her new bikini or by the pool with her beau.
  • No value – besides my friends’ stories, there was no value in what I was viewing. I found myself in a daze as I pressed through story after story until I came to the “10 ways to be better in bed” snaps. Should I press on?
  • Just another distraction – I’ll be the first to confess that I spend a lot of time on social media. As much as I’d like to say that its work-related, much of it is for pleasure. However, I try to use social media to gain knowledge and spread encouragement to others. Snapchat wasn’t accomplishing this for me.

In the end, I still log on to Snapchat to check out MercyhurstU’s student-led takeovers, which are usually pretty great by the way  so you should follow them (shameless plug). And I occasionally use Snapchat to make my son look silly but overall, I avoid the social network whenever possible. Please understand that I AM NOT condemning those who use Snapchat. It is a great social network with a ton of power and potential (not to mention a ton of daily active users as well) but for now, it’s just not for me.
Are you a Snapchat user? Agree or disagree with my decision to step away?